Mr. Giovanni Sgariboldi

Who we are

EuroItalia is a family-owned firm, a leader in the most-appreciated Italian fragrancies marketing worldwide. Founded in 1978 by pioneering Giovanni Sgariboldi, who believed in the potential of the selective Made in Italy perfumery, EuroItalia is among the biggest international players in the luxury & beauty market to this day.

Quality, innovation and creativity, together with our knowledge of the market and the high-tech, allow us to bring fashion and design in luxury perfumes and strengthening our brands.

We are present in almost every country in the World through a distributors network made of direct sellers, commercial partners and duty free operators, with which we developed strong relationships throughout the years. We developed an efficient and dynamic business plan which enabled us to act and react in an extremely competitive market. Our best assets are people, our employees and partners.


Export quote


Made in Italy


Countries in the world


Pieces sold

What we do

EuroItalia works in collaboration with Italian brands and fashion designers to strategically identify market trends, translate these efficiently into successful new fragrance lines, before developing them through to worldwide distribution.
We manage every stage of our product development: from building the creative concept to the choice of fragrance, from packaging design to industrial production and commercial placement; all underpinned by highly effective marketing, merchandising and communication strategies.

EuroItalia has been awarded many international awards and accolades for what we do, and has been nominated as a company which exports the origins and craftsmanship of ‘Made in Italy’ to the world.

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EuroItalia - Reporter for man

Giovanni Sgariboldi founded Euroitalia in 1978. He is still President of the company today.
The initial brand portfolio consisted of Oleg Cassini, Reporter and Enrico Coveri.


EuroItalia - Naj Oleari

Between 1988 and 1989 Euroitalia’s portfolio acquired brands Naj-Oleari, El Charro, icons of that time.


EuroItalia - Moschino

In 1988, Euroitalia signed a license agreement with Moschino, today Moschino is still part of Euroitalia portfolio representing a key brand for the company.


In 1992, Euroitalia signed a long-term agreement with Dolce&Gabbana.
This saw a real growth period for the company with the launch of several pillar fragrances, which today are best sellers including Dolce&Gabbana Light Blue.


EuroItalia - Moschino

In 1995 Euroitalia launched the first Moschino Olivia, a worldwide success that has been exposed at Mo.Ma museum in NYC.


EuroItalia - Versace

In 2005 Euroitalia signed a license agreement with Versace and now several years later, Versace is a leading brand within the fragrance business worldwide.


EuroItalia - Missoni

Most recently, Euroitalia has acquired the license for Missoni, and there are big expectations within the company for the brand. In 2015, Euroitalia launched Missoni Eau de Parfum, the new fragrance for women.