The concept fot this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious - the juice of a luxuly brand's fragrance.
Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxuious and haute couture, creates the ultimate dichotomy of high and low.
What could be more Moschino than that?
A very special bottle, ironic and fun, making the aspirational accessible to all. This precious fragrance is housed in a modern, elegant coffret made with the finest quality materials, including a touch of gold detailing as a nod to refinement and luxury.
The carton opens to reveal the unexpected ‘cleaning bottle’ flacon in a very Moschino interpretation of contemporary style.