Fresh Couture

Eau de toilette



The concept fot this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious - the juice of a luxuly brand's fragrance.
Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxuious and haute couture, creates the ultimate dichotomy of high and low.
What could be more Moschino than that?

A very special bottle, ironic and fun, making the aspirational accessible to all. This precious fragrance is housed in a modern, elegant coffret made with the finest quality materials, including a touch of gold detailing as a nod to refinement and luxury.
The carton opens to reveal the unexpected ‘cleaning bottle’ flacon in a very Moschino interpretation of contemporary style.


A surprising and ironic perfume which plays with fresh and joyful accents and a tempting femininity. The sparkling and compelling top note, made of a bright accord of mandarin and bergamot, is enriched with the intense and extotic character of ylang ylang. A juicy and inviting touch of raspberry adds a colorful and amusing contrast to the floral heart, made of an elegant and velvety accord of white peony and osmanthus. The dry-down underlines the refined and contemporary character of the perfume, thanks to a luminous and sensual trail of clear woods, white patchouli and ambrox.

  • Head
  • Bergamot
  • Mandarin
  • Ylang Ylang
    Ylang Ylang
  • Heart
  • Raspberry
  • White Peony
    White Peony
  • Osmathus
  • Dry down
  • Cedar Wood
    Cedar Wood
  • White Patchouli
    White Patchouli
  • Ambrox

The fresh couture bath line consists of freshest bath&shower gel
and freshest body lotion.
Fresh and soothing products that give the body an immediate and pleasant sensation of wellbeing, leaving a delicate perfume on the skin.
For everyday use.


The face for press and tv campaign is Canadian supermodel Linda Evangelista. The photographer is Steven Meisel. Art direction by Jeremy Scott.

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