Fresh Couture

Eau de toilette

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Fragrance

The concept fot this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious - the juice of a luxuly brand's fragrance.
Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxuious and haute couture, creates the ultimate dichotomy of high and low.
What could be more Moschino than that?

A very special bottle, ironic and fun, making the aspirational accessible to all. This precious fragrance is housed in a modern, elegant coffret made with the finest quality materials, including a touch of gold detailing as a nod to refinement and luxury.
The carton opens to reveal the unexpected ‘cleaning bottle’ flacon in a very Moschino interpretation of contemporary style.

Juice

OLFACTIVE FAMILY: Floral - Woody
A surprising and ironic perfume which plays with fresh and joyful accents and a tempting femininity. The sparkling and compelling top note, made of a bright accord of mandarin and bergamot, is enriched with the intense and extotic character of ylang ylang. A juicy and inviting touch of raspberry adds a colorful and amusing contrast to the floral heart, made of an elegant and velvety accord of white peony and osmanthus. The dry-down underlines the refined and contemporary character of the perfume, thanks to a luminous and sensual trail of clear woods, white patchouli and ambrox.

  • Head
  • Bergamot
    Bergamot
  • Mandarin
    Mandarin
  • Ylang Ylang
    Ylang Ylang
  • Heart
  • Raspberry
    Raspberry
  • White Peony
    White Peony
  • Osmathus
    Osmathus
  • Dry down
  • Cedar Wood
    Cedar Wood
  • White Patchouli
    White Patchouli
  • Ambrox
    Ambrox

The fresh couture bath line consists of freshest bath&shower gel
and freshest body lotion.
Fresh and soothing products that give the body an immediate and pleasant sensation of wellbeing, leaving a delicate perfume on the skin.
For everyday use.

Communication

The face for press and tv campaign is Canadian supermodel Linda Evangelista. The photographer is Steven Meisel. Art direction by Jeremy Scott.

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