The amazing format LIPSTICK FACTORY – already tested in Italy, Slovakia and US with incredible success – has actively involved almost 80 people for the launch of NAJ OLEARI BEAUTY in Switzerland.

During the event in Zurich the guests had the possibility to discover the creation process of the most iconic product ever: the Naj Oleari lipstick!
Each guest was able personalize color, glitter, active principles and fragrance of the lipstick, leaving the location with incredible excitement and a full personalized make-up must have item!

Discover the impressive billboard that went live for more than 2 weeks on Piazza della Repubblica, one of the biggest squares of the city center. More than 2.450 mq2 (63 x 39 mt) featuring the Versace Dylan Blue pour Femme ADV campaign.