History

For over forty years, we have been writing the history of fragrances and high quality cosmetics.

1978

Giovanni Sgariboldi, the current chairman, sets up EuroItalia.

Acquisition of the Enrico Coveri, Oleg Cassini and Reporter licences and first Reporter for Men launch.

1982-1985

Launch of iconic fragrances such as Enrico Coveri Pour Femme, Enrico Coveri Firenze and Enrico Coveri Paillettes.

1988

Acquisition of the Moschino licence. This marks the start of a great success story that has lasted over 30 years. Acquisition of the Naj-Oleari Beauty licence. A cult italian brand in the 1980s now enjoying a period of new glory.

1989

Acquisition of the El Charro licence and development of a fragrance that became a 1990s icon.

1992

Acquisition of the Dolce&Gabbana licence. It was the start of a global success story for this partnership that began with the launch of the iconic fragrance Dolce&Gabbana Pour Femme 1992.

1993

Acquisition of the Joseph Abud licence and launch of the intense and lingering scent for men.

 

Launch of the fragrance Dolce&Gabbana Pour Homme 1993. A scent that after more than 20 years remains one of the best loved by all fans and enthusiasts.

1995

Launch of the internationally successful fragrance Cheap & Chic by Moschino. With its innovative design, pregnant with meaning at the time, the bottle was shown at the Moma in New York.

1998

Launch of the fragrance Dolce&Gabbana By. A scent that reflects the brand’s style and aesthetic.

1999

Launch of the fragrance Dolce&Gabbana D&G. A scent that continues the partnership’s tradition of success.

2000

Acquisition of the Alessandro Dell’Acqua licence. Our expansion continues in the luxury beauty segment.

2001

Launch of Light Blue. Launch of the fragrance Dolce&Gabbana Light Blue. A fresh, feminine and sensual scent. Still a must today for many women throughout the world.

2005

Acquisition of the Versace licence.

Launch of the iconic fragrances Bright Crystal and Eau Fraîche.

2008

Acquisition of the John Richmond licence. Launch of the feminine fragrance evoking optimism, energy and sensuality.

2012

Launch of Versace Eros. An international success story in which the universe of classical Greek mythology and artistry is represented in all its strength and effectiveness, not only by naming it after the God of love, but also by the bottle’s iconic sculpted shape. A range of fragrances for both men and women.

2014

Acquisition of the Missoni licence, a brand built on its colourful aesthetic vision that continues to influence contemporary styles. Launch of the fragrances Missoni Eau de Parfum and Missoni Eau de Toilette for women, and Missoni Parfum pour Homme and Missoni Wave for men.

2018

Acquisition of the Dsquared2 licence and WOOD restyling using innovative techniques.

2019

EuroItalia embarks on a structured process to develop sustainability-related issues and publish the first sustainability report.

 

Launch of the exclusive Atelier Versace collection. The exceptional quality of the ingredients used in the six fragrances reflects an olfactory interpretation of the brand’s values of bespoke tailoring, excellence and Italianness.

2020

Acquisition of the Atkinsons 1799 and I Coloniali brands. Two operations that expand the portfolio of proprietary brands.

 

Launch of the fragrance Versace DylanTurquoise. The third scent in the Dylan family and an ode to the Versace woman’s sensuality, it represents EuroItalia’s commitment, roadmap and results in terms of sustainability.  International FSC (Forest Stewardship Council) certification of the packaging confirms that the raw materials used are from well-managed forests. The pack contains less than 1% plastic.