The secret of style is knowing how to reinvent yourself. 1980s icon Naj Oleari Beauty did so in great style, making its come-back based on its own history and a new perspective on beauty.

Surrender to all the appealing nuances in our world of vibrancy, fragrance and colour and set your creativity free to tell your story in a different way every day.

The secret of style is knowing how to reinvent yourself. 1980s icon Naj Oleari Beauty did so in great style, making its come-back based on its own history and a new perspective on beauty.

Surrender to all the appealing nuances in our world of vibrancy, fragrance and colour and set your creativity free to tell your story in a different way every day.

The lines
Face
Eyes
Lips
Hands
Accessories and brushes
Special collections
Face
Eyes
Lips
Hands
Accessories and brushes
Special collections
Face
Eyes
Lips
Hands
Accessories and brushes
Special collections
Face
Eyes
Lips
Hands
Accessories and brushes
Special collections
The role of EuroItalia

EuroItalia wanted as a company to revive the brand and give it a modern and contemporary new perspective. Naj Oleari Beauty is innovative across the board: from product design to individual components and packaging, and from formulas to colours and fragrances. A project designed to make cosmetics fun, easy and affordable for everyone, with the excellence of ‘Made in Italy’ formulas. 

Our philosophy
For us, make-up is the freedom to be how we are, because beauty is for all women and every day is a good day to smile.
Brands

Famous proprietary
and licenced brands

History

Leading the field
for forty years

Contacts

We’ll take care
of you