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Offering an alternative to the traditional fashion system. This is the manifesto that has defined Moschino’s identity since 1983. For the Italian fashion house, creativity is synonymous with transformation and experimentation.

Every collection, right from the outset, celebrates an elegance that is surreal, scathing and provocative.  An effervescent and irreverent style that celebrates the fashion world’s spirit of joy and fun.

The Moschino logo.

Offering an alternative to the traditional fashion system. This is the manifesto that has defined Moschino’s identity since 1983. For the Italian fashion house, creativity is synonymous with transformation and experimentation.

Every collection, right from the outset, celebrates an elegance that is surreal, scathing and provocative.  An effervescent and irreverent style that celebrates the fashion world’s spirit of joy and fun.

PRODUCTS
A bottle of This is not a Moschino TOY eau de toilette.
Eau de toilette
This is not a Moschino TOY
The black bottle of Moschino Toy Boy eau de parfum.
Eau de parfum
Toy Boy
Eau de parfum
Toy Boy 2
A bottle of Moschino Toy2 Eau de parfum.
Eau de parfum
Toy 2
A bottle of Moschino Toy 2 Bubble Gum eau de toilette.
Eau de toilette
Toy 2 Bubble Gum
A bottle of This is not a Moschino TOY eau de toilette.
Eau de toilette
This is not a Moschino TOY
The black bottle of Moschino Toy Boy eau de parfum.
Eau de parfum
Toy Boy
Eau de parfum
Toy Boy 2
A bottle of Moschino Toy2 Eau de parfum.
Eau de parfum
Toy 2
A bottle of Moschino Toy 2 Bubble Gum eau de toilette.
Eau de toilette
Toy 2 Bubble Gum
A bottle of This is not a Moschino TOY eau de toilette.
Eau de toilette
This is not a Moschino TOY
The black bottle of Moschino Toy Boy eau de parfum.
Eau de parfum
Toy Boy
Eau de parfum
Toy Boy 2
A bottle of Moschino Toy2 Eau de parfum.
Eau de parfum
Toy 2
A bottle of Moschino Toy 2 Bubble Gum eau de toilette.
Eau de toilette
Toy 2 Bubble Gum
A bottle of This is not a Moschino TOY eau de toilette.
Eau de toilette
This is not a Moschino TOY
The black bottle of Moschino Toy Boy eau de parfum.
Eau de parfum
Toy Boy
Eau de parfum
Toy Boy 2
A bottle of Moschino Toy2 Eau de parfum.
Eau de parfum
Toy 2
A bottle of Moschino Toy 2 Bubble Gum eau de toilette.
Eau de toilette
Toy 2 Bubble Gum
A bottle of This is not a Moschino TOY eau de toilette.
Eau de toilette
This is not a Moschino TOY
The black bottle of Moschino Toy Boy eau de parfum.
Eau de parfum
Toy Boy
Eau de parfum
Toy Boy 2
A bottle of Moschino Toy2 Eau de parfum.
Eau de parfum
Toy 2
A bottle of Moschino Toy 2 Bubble Gum eau de toilette.
Eau de toilette
Toy 2 Bubble Gum
ADV Campaign
Moschino
Toy Boy 2
2025
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Brands
A bottle of Atkinsons perfume.

Famous proprietary
and licenced brands

History
Advertising campaign for Moschino, 1980s.

Leading the field
for forty years

Contacts
A perfume filling machine as part of the process developed by EuroItalia to address sustainability-related issues.

We’ll take care
of you