Atkinsons launches James, dedicated to brand’s founder

A new chapter opens up inside the Atkinsons family: JAMES, the first fragrance launched by EuroItalia and inspired to the brand’s founder. The new eau de parfum captures the spirit of those who dare to pursue their passions and open new paths. Like James Atkinson, who came to London and, although an outsider, became the toast of the town, by virtue of his talent, flair and originality. James is a fragrance with strong character, charming, elegant, and powerful.