James by Atkinsons won the Marie Claire Prix International du Parfum 2023 Italie
James, the first fragrance launched by EuroItalia, won the Prix International du Parfum 2023 Italie that is part of the Marie Claire Prix d’Excellence de la Beauté 2023 as best male fragrance. Bold and magnetic, the eau de parfum is dedicated to the brand’s founder, James Atkinson, who changed the fragrance scene over 200 years ago. Made from exclusive ingredients of the very highest quality, it’s an elegant contemporary fragrance with strong, charming and powerful character.
Versace launches Dylan Purple in australia with an exclusive drone show on sydney harbour
Versace debuted in Australia their new fragrance, Dylan Purple in a spectacular event on Sydney Harbour. Guests were treated to a surprise drone show which brilliantly illuminated the sky with the iconic visuals of the fragrance.
Guests experienced a uniquely sensorial evening aboard a lavishly decorated yacht featuring vibrant, purple floral displays evoking the key notes of the fragrance, freesia and pear. Key guests in attendance included Georgia Fowler, Jadé Tunchy, Melanie Liu, Onyedika Agbarakwe and Violet Grace Atkinson.
Atkinsons launches James, dedicated to brand’s founder
A new chapter opens up inside the Atkinsons family: JAMES, the first fragrance launched by EuroItalia and inspired to the brand’s founder. The new eau de parfum captures the spirit of those who dare to pursue their passions and open new paths. Like James Atkinson, who came to London and, although an outsider, became the toast of the town, by virtue of his talent, flair and originality. James is a fragrance with strong character, charming, elegant, and powerful.
Versace launches the newest fragrance for her, Dylan Purple
Bright and elegant, Dylan Purple is the newest fragrance for her by Versace. A sparkling start thought citruses, a delicate heart mainly based on purple freesia and a creamy woody dry-down transport viewers into an endless summer, with protagonist Iris Law starring in her second campaign for the brand following this year’s La Vacanza campaign. Director Gordon Von Steiner creates a visual continuation from his previously directed Versace Dylan Turquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive ‘Versacesphere’.
NAJ OLEARI BEAUTY MEETS MILAN
For the first edition of the Milano Beauty Week, Naj Oleari organizes its weekend in the name of beauty.
On May 7th and 8th at the Beauty Village (Palazzo dei Giureconsulti, Milan) Naj Oleari will offer visitors a weekend full of experiences.
Saturday’s makeup session will be dedicated to experience the new collection “Cherry Dream”. On Sunday a multi-sensory journey will welcome visitors to discover the brand and its products. Makeup virtual try-on, personalized advice with a makeup artist, photo booth with giant products, olfactory and visual journey through scents and patterns of the makeup line.
GIOVANNI SGARIBOLDI HAS RECEIVED THE PRESTIGIOUS CERTIFICATE OF EXCELLENCE FROM THE UNIVERSITY OF FERRARA
In September 2021 Mr. Giovanni Sgariboldi, EuroItalia’s founder and president, received the prestigious certificate of excellence from the University of Ferrara – issued to professionals in the cosmetic sector who have distinguished themselves for their business creation skills and innovative contribution to the sector – by the will of the Academic Board of the 2nd level Master in “Cosmetic Science and Technology”.
Giovanni Sgariboldi has in fact been awarded for his decisive role in the visibility of the innovation, quality and safety of the Italian cosmetic product abroad.
Here are some steps of the award motivation:
Quality, innovation, and creativity are are the cornerstones of the company, particularly innovation is seen as an engine of change, a starting point to trigger the culture of circular economy on old business models and embrace sustainability throughout the industry: the supply chain is zero kilometer, the production 100% Made in Italy, which represents a value, as well as a responsibility on which the company builds its foundations, credibility, and international reputation.
DSQUARED2 ORIGINAL WOOD
Original Wood, the new fragrance for him by Dsquared2 produced and distributed by EuroItalia, is a woody floral scent that defines the contemporary Dsquared2 man: sensual, confident in himself and his personality.
The protagonist for this fragrance lives on passions, good vibes and an impulse towards what’s new.
He’s looking for a sophisticated essence that expresses the authenticity, depth and passion that defines him.
Original Wood is an intense perfume that evokes the elements of nature, created by Daphné Bugey (Firmenich).
Alvise Rigo, Italian former rugby player and model, is the face of the campaign, under the direction of Giampaolo Sgura.
DYLAN TURQUOISE & DYLAN BLUE
Celebrating the launch of the new Dylan Turquoise feminine fragrance, Versace and EuroItalia revisit the Dylan collection with a holiday on the Mediterranean.
Evoking an escape to secluded islands, the Dylan Blue and Turquoise campaign is reminiscent of a beach party at golden hour overlooking the crystalline sea.
A sensual line of scents, the three Dylan iterations encapsulate the fascinating features of Versace men and women.
Embodied by Hailey Bieber, Dylan Turquoise imagery reflects the brand’s forward-looking and young attitude.
Dylan Blue, portrayed by Louis Baines, evokes the charismatic Mediterranean spirit of the fougère scent, while the feminine perfume is depicted by Bella Hadid – a representation of the sultry and glamourous nature of the brand.
Reflecting the brand’s passion for innovation, the camera used to film was created specifically for the campaign. First crafted as a small model to test the unconventional idea, the camera was finally constructed to create fluid, fast circular movements.
Film director Gordon Von Steiner and photographer Harley Weir show our three protagonists on a beautiful beach in and out of water and in marine-toned Versace designs
From Social Networks to the perfumery
2019 will be a year full of news for Naj Oleari Beauty who plans many exiting projects.
On April will start the first appointment of Naj Oleari Beauty Studio, a make-up event in perfumery where the girls could learn how to use the make-up. The event is organized in collaboration with Martina Luchena, a digital influencer who became the Brand Ambassador of Naj Oleari Beauty. (Interview on the magazine IMAGINE, March 2019).
Beauty Business – Cover Story
“WE EMBODY MADE IN ITALY ACROSS THE GLOBE” – Now that EuroItalia’s 40th anniversary celebrations have come to an end, Mr Giovanni Sgariboldi speaks about Italian spirit, competitors, relationships with fashion houses and a clear goal for the future – to continue growing in Italy and across the Globe.
Corriere della Sera – Interview with the President
His age reveal the wisdom of a person who has dealt with the leading protagonists of the beauty industry. “However, don’t tell me I’m old: you can work at this age, too. You just have to preserve your passion.” When he set off on his entrepreneurial adventure and started his own company in the perfume industry, he was just slightly older than his sons (Davide, Matteo and Andrea) who are all involved in the company today.
“At age 34 I already had gained decent experience working for a pharmaceutical group, and then I expanded my knowledge when I was employed by a perfume manufacturer.” Giovanni Sgariboldi, a real Brianza man, momentarily waxes nostalgic about the past, but just for a moment because, “Look, we can’t sit here and celebrate our first forty years without thinking about the future.” Euroitalia, the leading company in the creation and distribution of fragrances worldwide (from Versace, Moschino and Missoni to Dsquared2, Reporter and Naj Oleari) was established at the end in 1978 and its latest turnover is 350 million euros. Last December 21, the first forty years were celebrated with relatives and collaborators at Villa Reale of Monza.
“We mainly celebrated our beginning: when undertaking an entrepreneurial path in the perfume industry meant dealing with the French, who had control of everything.” But the President of Euroitalia was convinced that the Italian perfume-making business would have developed in just a few years.
“Being the first to bet on the success of very popular brands in the 80s like Enrico Coveri or El Charro and being the licensees of their creations meant perceiving market trends in advance and translating them into successful new lines,” underlines the founder of a company that is present in 130 countries, but its first market is the United States. “How has our work changed? We’re always the start and conclusion of a sort of system: from the conception of the creative concept to the selection of the fragrance, from the study of packaging to industrial production and up to the commercial positioning through marketing, merchandising and communication strategies,” he explains, sitting in his study in Cavenago Brianza close to Monza, while he observes and seems to caress the bottles of the fragrances that have made Euroitalia successful. “Moschino, with whom we have been working for over 35 years, was the brand that allowed us to be more international, and Dolce & Gabbana was fundamental for Euroitalia’s presence on all world markets.”
“When I go abroad, they look at me like a rare object: family-run businesses are disappearing and they are amazed by us and by what we represent.” The founder of Euroitalia does not say it out loud for modesty’s sake, but he certainly thinks it: in life, it is important to always leave the scent of a good fragrance in your wake.”
EuroItalia celebrates 40 years
EuroItalia, a leading Italian creator and distributor of fragrances worldwide, marked its first 40 years in business. The celebrations, which coincided with the Christmas period, were held in the magnificent setting of the Royal Villa of Monza.
The main facade of the vast neoclassical building was lit up in red and adorned with the company logo for the entire evening.Almost 80 people took part in the festivities, including all the company’s employees and some of its closest external associates, who have been following EuroItalia since its founding.The presence of the Mayor of Monza, Dario Allevi, was particularly appreciated, as was that of the Sports Councillor who gave a toast in honour of the company and its staff.
The evening was a magnificent and vibrant one full of emotion. It kicked off with a guided tour of the Royal Apartments, followed by a cocktail and a dinner on the grand first floor. Jazz music provided accompaniment for the entire event. Before the traditional cutting of the cake to round off the evening, the employees were particularly keen to show the President their appreciation. They read a short speech made up of individual stories summarising the strengths of the company and thanked the President for, among other things, having the great achievement of putting together a winning team and still knowing how to drive it towards countless successes to this day.
In turn, President Sgariboldi thanked everyone for their work and their kind words, recommending that his employees “always love their company!”